Wheelhouse Pottery Business Model

Business Name: Wheelhouse Pottery
Industry: Education (Arts/Ceramics)
Location: 268C Boon Lay Dr, Singapore 643268
Contact: +65 6780 5906
Email: help@wheelhousehere.com

1. Business Overview

Wheelhouse Pottery offers pottery and ceramics courses designed for individuals interested in learning the art of creating unique clay works. Our courses cater to various skill levels, from beginners to advanced artists, providing hands-on experience in crafting pottery using traditional and modern techniques.

2. Mission Statement

To inspire creativity and craftsmanship through hands-on pottery courses, enabling individuals to create beautiful and functional ceramic pieces while exploring their artistic potential.

3. Target Market

• Demographics:
  • Art enthusiasts, hobbyists, and aspiring potters aged 18-65.
  • Individuals looking to explore a new creative outlet or enhance their existing pottery skills.
• Geographic Focus: Primarily Singapore, with potential for online classes to reach a broader audience.

4. Revenue Streams

• Core Courses:
  • Beginner Pottery: SGD 500 (6-week course)
  • Intermediate Ceramics: SGD 600 (8-week course)
  • Advanced Pottery Techniques: SGD 700 (10-week course)
• Workshops:
  • Weekend Pottery Workshops: SGD 150 per session (1-day)
  • Specialty Workshops: SGD 200 per session (e.g., Raku firing, glaze techniques)
• Private Lessons:
  • One-on-One Pottery Lessons: SGD 100 per hour
• Memberships:
  • Monthly Studio Access: SGD 250 per month
  • Annual Membership: SGD 2,500 (includes unlimited access and discounts on courses)
• Ceramics Sale:
  • Sell Student Work and Studio Creations: Variable pricing based on items

5. Unique Value Proposition

• Hands-On Learning: Personalized instruction with a focus on practical, hands-on experience in pottery and ceramics.
• Creative Exploration: Encourages artistic expression through a range of techniques, from basic to advanced.
• Expert Instructors: Courses taught by skilled potters with extensive experience in the field.
• Community Engagement: A supportive environment fostering creativity and community among pottery enthusiasts.

6. Marketing Strategy

• Social Media Campaigns: Promote courses and workshops on platforms like Instagram and Facebook to reach potential students and showcase student work.
• Local Partnerships: Collaborate with local art schools, community centers, and galleries to cross-promote courses.
• Workshops and Exhibitions: Host open houses and exhibitions to attract new students and showcase completed works.
• Referral Programs: Offer discounts or incentives for students who refer others to the academy.

7. Customer Relationship

• Personalized Instruction: Provide tailored feedback and support to each student to enhance their learning experience.
• Community Building: Foster a strong community through regular social events, exhibitions, and collaborative projects.
• Ongoing Support: Offer continued guidance and resources for past students to pursue their pottery interests independently.

8. Key Resources

• Experienced Instructors: A team of skilled potters with expertise in various techniques and styles.
• Studio Facilities: Well-equipped pottery studio with kilns, wheels, and other necessary equipment.
• Art Supplies: High-quality clay, glazes, and tools to support course activities.

9. Key Partners

• Local Art Institutions: Partner with art schools and community centers to expand course offerings and reach.
• Ceramic Supply Vendors: Collaborate with suppliers for quality materials and equipment.
• Local Artists and Artisans: Engage with local artists for guest lectures, workshops, or collaborations.

10. Cost Structure

• Instructor Salaries
• Studio Maintenance and Equipment
• Material Costs (clay, glazes, etc.)
• Marketing and Advertising
• Administrative Expenses
• Workshop and Event Costs

11. Revenue Projections

• Core Courses: Estimated monthly revenue: SGD 12,000 - 15,000
• Workshops: Estimated monthly revenue: SGD 3,000 - 5,000
• Private Lessons: Estimated monthly revenue: SGD 2,000 - 3,000
• Memberships: Estimated monthly revenue: SGD 2,500 - 3,000
• Ceramics Sale: Estimated monthly revenue: SGD 1,500 - 2,500

12. Growth Plan

• Expand Course Offerings: Introduce new courses and workshops based on student interest and emerging trends in pottery.
• Online Learning: Develop online courses and virtual workshops to reach a global audience.
• Community Outreach: Increase engagement with local communities and schools through outreach programs and partnerships.
• Studio Expansion: Consider opening additional locations or expanding the current studio space to accommodate more students and activities.

Conclusion

Wheelhouse Pottery aims to be a hub for creativity and craftsmanship in ceramics, offering high-quality, hands-on education in pottery. By providing expert instruction, fostering a supportive community, and delivering engaging and practical courses, we will inspire and develop the next generation of ceramic artists.